Why Do Doctors Need Medical SEO?
Doctors need medical SEO because:
- The #1 source of traffic to websites is search engines. (Outbrain)
- Websites receive 51 percent of their traffic from organic search. (BrightEdge)
- The top 3 organic search results receive 60 percent of all clicks. (Hubspot)
SEO for Medical Practices
What Is Medical SEO?
Medical SEO means optimizing a healthcare organization’s website for search engines. Those who specialize in SEO for the healthcare industry are experts in optimizing for the search engine results page (SERP), which is the first page Google sends a user to following a search.
How Will SEO Benefit Your Practice?
- Improve search rankings.
- Create an online presence.
- Ensure your target audience’s confidence in your practice.
- Decrease ads since your website will move up the SERP.
- Increase ROI.
- Increase traffic to your website.
The solutions we provide to increase web presence are listed below. They include:
Medical Website SEO Audit
Websites need SEO to be visible online. Our SEO experts can audit your website for ranking factors, user experience, and online presence. Then, we can make the necessary changes to have a positive online presence and attract your target audience.
Competitor Analysis
A competitor analysis usually includes scanning your competitors’ websites for:
- Features
- Share of the market
- Prices
- Marketing strategy
Then, we dig deeper and ask:
- What makes them stand out?
- What are their strengths and weaknesses?
- Where are they?
- What is the culture of their organization?
- What do their reviews say?
Completing a competitor analysis allows your practice to enhance your services, serve your target audience better, and increase revenue. (Business News Daily)
On-Page Optimization
Pulling information from within a website and optimizing title tags and the meta description are a couple factors of on-page optimization.
Off-Page Optimization
Creating high-quality backlinks can improve your website’s search rankings.
Reporting and Analytics
Digital marketing experts gather relevant data into reports and analyze for opportunities for improvement.
Keyword Research and Strategy
People search using keywords, and SEO experts use those keywords to create an SEO strategy for ranking for them.
Technical SEO
It’s necessary to optimize websites and servers so search engines can crawl and index your website. And indexing your website helps your target audience find you.
Content Writing
In the online world, content is king!
Our content writers are experts in their field and can write high-quality content that gets read and provides ROI. Inbound marketing is a strategy that includes content writing and builds authority and trust between your practice and your target audience, which often leads to a call for an appointment.
Link Building
Links from your website to trustworthy websites signal validity to the search engines. Then, links from other websites to yours show the search engines authority and expertise.
FAQ
Will this help attract more patients to a clinic?
Yes. “76 percent of local searches result in a phone call.” (Business2Community)
How can medical SEO improve the visibility of a website?
SEO involves following guidelines in place by search engines, so your website ranks higher on the SERP.
What does SEO cost per month?
Medical SEO costs between $599 and $999 per month.
How long does medical SEO take to work?
Practices usually see results within 3 to 6 months, and sometimes within one month.
What is SEO-based content writing?
SEO-based content writers write for the target audience and the search engines, so your content ranks higher on the SERP.
I don’t have time to write content for medical website SEO. Can you do that, too?
Yes. We provide content writing services.
Should I be concerned with ranking on search engines other than Google?
When you have your website optimized for Google, you also optimize it for most other search engines.
So I really need a medical SEO company? My practice is doing pretty well already.
81 percent of consumers are dissatisfied with their healthcare. When you hire a digital marketer, you usually receive reputation management. Then, when your practice’s name appears online, you are notified- allowing you to resolve the situation or use it for staff development.
43% of Millennials could switch providers in the upcoming years. (SolutionReach) When you optimize for SEO, your practice appears when they search- allowing you to replace any of your current Millennial patients who might switch to another doctor.
Is SEO really worth it for my medical practice?
Yes. 51 percent of online traffic comes from organic search. (BrightEdge) If your website is not on the first page, it’s not as likely to receive clicks.
How can I improve my medical website?
Through clear calls-to-action (CTA), reputation management, optimizing content for the web, testimonials, and ensuring your website is mobile-friendly, you can improve your medical website.
When you choose us as your digital marketing agency, you won’t get a cookie-cutter strategy — you’ll get a custom plan that fits your company, your needs, and your goals.
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