Is your practice receiving calls from online search results?
“76 percent of local searches result in a phone call.” (Business2Community)
Meaning, if you don’t optimize your website and content for search, you are missing a huge opportunity!
Local SEO for Healthcare Overview
What is Local SEO?
Local Search Engine Optimization for healthcare (SEO) includes optimizing websites and content to standards put in place by search engines like Google. For the full scoop on local SEO for doctor’s websites, read on.
What is Included in Local SEO?
#1 Website Optimization
Website optimization includes using data-driven strategies and tools to increase traffic, improve conversion rates, and increase revenue.
#2 On-Page SEO
Sometimes referred to as on-page optimization, on-page SEO means optimizing items within a website, like content, title tags, and meta description, so your website ranks higher in search.
#3 Localized Content
Content localization includes optimizing content for specific audiences. For example, you might cater to both English-speaking and Spanish-speaking patients. If so, you might want to translate your content to ensure both audiences understand your message.
Another way experts use content localization is to ensure those using various dialects understand the content. For instance, some countries speak English differently than others. For example, it varies between American English and the English spoken in England or even Canada.
Content localization ensures communication is a smooth process and minimizes misunderstandings.
#4 Asking For and Responding to Reviews
Almost 70 percent of patients choose their provider based on the clinic’s reviews.
Adding reviews to your website shows potential patients your trustworthiness, and responding to reviews allows you to resolve issues and make your patients feel heard.
#5 Updating Local Business Schema
Schema is a coding strategy where SEO experts adjust the code within a website to include information commonly searched. Data like location, event schedules, phone numbers, etc., are entered into the code to obtain the highly coveted position zero on the Search Engine Results Page (SERP).
A website is in position zero when the search engine places its information on the SERP as featured snippets. Searchers often click on the featured snippets more often than the #1 positioned website on the SERP, so it is desirable to businesses.
#6 Local Listings Management
Is your business information accurate and available under local listings for clinics in your area?
#7 Citation Audit
We’ll audit your citations for elements like business category, hours, location, directions, types of payment accepted, contact information, etc., to ensure your information is accurate.
#8 Local Citations (NAP)
A local citation occurs when your business name, phone number, and address appear on social media platforms, business directories, or apps.
When your local citations are accurate, your website ranks higher on Google maps- meaning, when a mobile user searches for a clinic in your area, they receive everything they need to contact you, make an appointment, and show up at your practice. (MOZ)
#9 Healthcare-Specific Directory Listings
We’ll ensure your website appears with accurate information on healthcare-specific directories.
#10 Online Review Sites
We’ll monitor your online reviews so you know what people are saying about your clinic and staff. Doing so allows you to respond to negative reviews when necessary, so you can resolve issues and use the information to improve your healthcare practice’s image and performance.
#11 Remove Duplicate Listings
Removing duplicate listings of your business simplifies the decision process for your potential patients. It reduces their cognitive load, so they can make the easy decision and click the call button for your business without hesitation.
How Will Local SEO Benefit My Medical Clinic?
- To reach patients near your clinic, local SEO experts ensure your clinic appears in search when your target audience searches for your services.
- When a site’s Google My Business profile is complete and optimized for local search intent, search engines place those websites at the top of the SERP 93 percent of the time. (Business2Community)
- Improve upon your key business metrics. (PatientPop)
- Google uses relevance and authority as ranking factors, and local SEO signals both to Google.
- Local SEO allows healthcare practices to rank for voice searches, and since 60 percent of clicks are awarded to the first three results on the SERP, ranking matters. (Hubspot)
- Local SEO boosts the power of your healthcare marketing.
How much should I pay for local SEO?
Local SEO can cost $500 to as much as $4,000.
What is included in local SEO?
- Website Optimization
- On-page SEO
- Localized Content
- Updating Local Business Schema
- Local Listings Management
- Citation Audit
- Local Citations (NAP)
- Healthcare-specific Directory Listings
- Online Review Sites
- Remove Duplicate Listings
How can I improve my local SEO?
Often, local SEO is improved by:
- Ensuring the Google My Business profile is accurate and complete
- Optimizing your website
- Adjusting on-page SEO elements
- Adding localized content and reviews
- Updating the local business schema
- Ensuring local listings are accurate
What is the difference between SEO and local SEO?
While both use a lot of the same techniques, SEO focuses on sites' global visibility. On the other hand, local SEO is specific to your location.
Who needs local SEO?
Doctor's offices, urgent care clinics, dental practices, and other medical service businesses can benefit from local SEO.
How do you know if you need local SEO?
If you have a physical location or provide services for a specific location, you need local SEO.
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