Local SEO for Medical Practitioners

#1 Website Optimization

Website optimization includes using data-driven strategies and tools to increase traffic, improve conversion rates, and increase revenue.

#2 On-Page SEO

Sometimes referred to as on-page optimization, on-page SEO means optimizing items within a website, like content, title tags, and meta description, so your website ranks higher in search.

#3 Localized Content

Content localization includes optimizing content for specific audiences. For example, you might cater to both English-speaking and Spanish-speaking patients. If so, you might want to translate your content to ensure both audiences understand your message.

Another way experts use content localization is to ensure those using various dialects understand the content. For instance, some countries speak English differently than others. For example, it varies between American English and the English spoken in England or even Canada.

Content localization ensures communication is a smooth process and minimizes misunderstandings.

#4 Asking For and Responding to Reviews

Almost 70 percent of patients choose their provider based on the clinic’s reviews.

Adding reviews to your website shows potential patients your trustworthiness, and responding to reviews allows you to resolve issues and make your patients feel heard.

#5 Updating Local Business Schema

Schema is a coding strategy where SEO experts adjust the code within a website to include information commonly searched. Data like location, event schedules, phone numbers, etc., are entered into the code to obtain the highly coveted position zero on the Search Engine Results Page (SERP).

A website is in position zero when the search engine places its information on the SERP as featured snippets. Searchers often click on the featured snippets more often than the #1 positioned website on the SERP, so it is desirable to businesses.

#6 Local Listings Management

Is your business information accurate and available under local listings for clinics in your area?

#7 Citation Audit

We’ll audit your citations for elements like business category, hours, location, directions, types of payment accepted, contact information, etc., to ensure your information is accurate.

#8 Local Citations (NAP)

A local citation occurs when your business name, phone number, and address appear on social media platforms, business directories, or apps.

When your local citations are accurate, your website ranks higher on Google maps- meaning, when a mobile user searches for a clinic in your area, they receive everything they need to contact you, make an appointment, and show up at your practice. (MOZ)

#9 Healthcare-Specific Directory Listings

We’ll ensure your website appears with accurate information on healthcare-specific directories.

#10 Online Review Sites

We’ll monitor your online reviews so you know what people are saying about your clinic and staff. Doing so allows you to respond to negative reviews when necessary, so you can resolve issues and use the information to improve your healthcare practice’s image and performance. 

#11 Remove Duplicate Listings

Removing duplicate listings of your business simplifies the decision process for your potential patients. It reduces their cognitive load, so they can make the easy decision and click the call button for your business without hesitation.